Jasmine Yang
She/Her/Hers
My broad research agenda centers on digital marketing and creator economy. Specifically, my research focuses on understanding the production and promotion decisions of content creators (e.g., influencers, gamers, advertisers) on online video platforms, and providing insights on how industry practitioners and platforms can leverage this information for profit and welfare improvement. I explore these topics using a combination of machine learning techniques, structural modeling and analytical modeling methods.