Maren Hoff

I am a doctoral student in Marketing at Columbia Business School and am on the 2024-2025 job market. I research Marketing for the Greater Good, focusing on marketplace practices that promote individual, societal, and environmental well-being. Thus, my research framework centers on the three stakeholders:

• Individuals: With a focus on consumer well-being
• Society: With a focus on shifting societal norms toward Diversity, Equity, and Inclusion
• Planet: With a focus on sustainable consumption

I am most creative when leveraging large datasets to answer behavioral research questions. Thus, in addition to traditional lab and field experiments, I use deep learning (e.g., Convolutional Neural Networks), generative AI for text analysis, algorithmic frameworks, and complex trend analyses.

My dissertation was honored at the MSI Alden G. Clayton Doctoral Dissertation Proposal Competition.

For more information, check out my website or review my CV.