Student cross the Morningside campus

MSM

Gain the quantitative technical skills and the market understanding to become an “analytical marketeer” who can derive data-driven creative insights

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Overview

The Master of Science in Marketing Science program offers a STEM-eligible curriculum that focuses on marketing analytics. The program trains marketing researchers to work in a variety of organizations where marketing analytics adds value, including media and advertising, consumer products, omnichannel retailers and financial services.

The growing demand for data analytics and increasingly complex consumer understanding required in marketing decisions is spurring a growing demand for “analytical marketeers”, who can combine quantitative skills, market understanding and creative insights. The Master of Science in Marketing Science prepares students for careers in this growing field across a broad array of industries including multi-channel retailing, consumer products and services, media and entertainment, and consulting

The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). They can take an additional two full-term courses at no extra charge. 

 

The Columbia Advantage

Olivier Toubia delivers a lecture to students

Academics

Students take a carefully constructed curriculum of PhD and MBA courses offered at Columbia Business School.

The program has a slight overlap with our PhD program, but is intended for students who prefer a shorter and more industry-oriented experience than the School’s Doctoral Program.

Students gather in a busy campus cafe

Student life

Columbia Business School’s supportive community helps our busy students balance their life, work, and studies while still having opportunities to enjoy one another’s company and the excitement of New York City.

Take a moment to meet our current students and alumni who talk about their Columbia Business School experiences. We’re sure you’ll see yourself in their personal glimpses and positive reflections on their time here, especially with their professors and fellow students.

A student meets with an HR manager during a recruiting event

Career resources

The Career Management Center (CMC) at Columbia Business School works with students to develop lifelong career management skills and empowers them to leverage the Columbia Business School network throughout their careers. The small size of the program allows the CMC to target search resources, tailoring these to the experience and needs of MS in Marketing Science students in a variety of industries.

By the numbers

Average GRE Quant Score
168
% Acceptance Rate
8
% Employed within Six Months
100

Contact us

Alma Mater in front of Low Library

Our Admissions Office is located at 483 David Geffen Hall on Columbia University’s Manhattanville Campus. Due to the ongoing Covid-19 pandemic, drop-in visits are not currently available. Prospective students can speak with an admissions counselor from 9 a.m. to 5 p.m. Monday through Friday via the contact options below. Beginning in January 2022, all MS courses will be held at our new campus in Manhattanville and our offices will relocate to Kravis Hall.

Email: [email protected]

Phone:+1-212-854-2836