Overview

The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. Students need to complete a minimum of 30 credits to complete the program. They can take an additional six credits at no extra charge under the School's flat rate tuition program. 

Expected Coursework

The program consists of six core classes, two full-term MBA electives in marketing, and two electives chosen from courses offered by the CBS doctoral program or by other schools at Columbia University (e.g., Engineering, Economics, Statistics, Computer Science, Psychology).

All students are required to complete the following sequence of coursework:

Pre-Term Core Class (mid-August)

  • Statistical Modeling and Decision Making (B9659; PhD course)

Other Core Classes

  • Winning Strategic Capabilities (B9657; PhD course)
  • Marketing Analytics (B9651; PhD course)
  • Multivariate Statistics (B9106; PhD course)
  • Market Intelligence: The Art and the Science (B8656; MBA course)
  • Strategic Consumer Insights* (B8607; MBA course)

*If desired, and with instructor permission, students can substitute Strategic Consumer Insights with one of the two PhD Consumer Behavior courses: Consumer Behavior I (B9609) or Consumer Behavior II (B9617). 

MBA Electives

Students also take two MBA marketing courses.  Students have discretion to select courses that are most relevant to their interests and career path. Students can substitute these courses with other MBA electives subject to availability of seats and with approval from the MS committee.

Other Electives

To further sharpen their analytical skills and/or build expertise in their area of interest, students are required to take at least two additional electives. Students can choose coursed offered in the Business School’s PhD program, the MBA program (subject to approval), or other schools at Columbia University (e.g., Engineering, Economics, Statistics, Computer Science, Psychology)

Master Thesis (Optional)

MS in Marketing Science students have the option to complete a master thesis (for course credit) under the supervision of a faculty adviser. Students will provide regular progress reports on their work. The project will generally be grounded in an industry-related problem and/or a relevant academic research question.

Faculty

The MSM program offers an opportunity to learn alongside faculty who are at the forefront of their disciplines. They are international influencers on business practices and strategies, continuing Columbia Business School’s legacy of developing the world’s top business leaders and strategists.  Our faculty are exceptionally invested in student success and help create a collaborative culture that challenges students to push the boundaries of their expertise so they can contribute to today’s most innovative organizations.

Program Faculty

Kamel Jedidi

Kamel Jedidi

John A. Howard Professor of Business, Marketing Division

Rajeev Kohli

Rajeev Kohli

Ira Leon Rennert Professor of Business, Marketing Division

Don Lehmann

Donald R. Lehmann

George E. Warren Professor of Business, Marketing Division

Alonso Martinez

Alonso Martinez

Senior Lecturer in Discipline, Marketing Division

Olivier Toubia

Olivier Toubia

Chair, Marketing Division

Glaubinger Professor of Business, Marketing Division