Discover how Columbia Business School is leading the way in sustainable business practices. In Professor Silvia Bellezza’s Sustainable Marketing course, students learn to balance profitability with social and environmental responsibility. This dynamic course covers key principles of sustainable marketing, understanding eco-conscious consumers, and developing effective go-to-market strategies.
Highlights include insights from industry leaders like Federico Marchetti, founder of YOOX, who emphasize the importance of sustainability in today’s business landscape. Explore how future business leaders are being equipped to drive positive change and succeed in a sustainability-focused market.
Read more about this innovative approach in the main article.